1. Make a promise to your customers and keep it.
Clarify your brand promise and make sure you deliver it every time.
2. Be consistent.
Back up your brand promise with consistency. Consistency across all of your marketing and promotional activities.
3. Listen to your customers
Create an open and transparent dialogue with your customers and learn more about what they want from you.
4. Change how people feel, before trying to change what they think and do.
Learn how to tell your business story in a way that engages with your customers on a more intimate level.
5. Don’t try to be everything to all people.
Target your markets and speak to them honestly.