Most of us want the world to see us as we see ourselves, and this is especially true in business. That’s where good branding comes in.
How you present your business or organisation will influence how it is perceived. Is it slick and professional? Hip and funky? Nurturing and caring?
Branding helps shape these perceptions through your logo and how you use it, and the look and feel of your marketing material – from printed collateral (business cards, brochures, flyers, company profiles) to your online presence, and visual identity on uniforms and vehicles. Effective branding also makes it easier for you to connect with your target markets and audiences.
We help new businesses build strong branding from the ground up, and help existing businesses and organisations refresh and re-focus their branding to maximise its effectiveness.
Scott and Dion from ROSS Planning wanted to develop new branding to reflect the fact the sport and recreation planning consultancy had moved into a new era. We brainstormed ideas and then developed logo concepts and design, and business card and letterhead design.
This firm of accountants and financial planners was looking to create new branding and refresh communication materials (design and content), to better reflect the broad range of services the company now offers. We worked collaboratively with the managing partners to develop a fresh look and feel for the organisation, based around a new, more flexible, logo.
When the Australian owners of a new restaurant in Cairo, Egypt, needed help with naming their business and developing branding, they came to us for advice. By sharing ideas and understanding their vision for the business we helped with the name and tagline, as well as a logo and branding that captured the look and feel of their new venture.